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Pedal Cafe

I created multiple illustrative elements for Pedal Cafe. The actual cafe on a bike, coffee plant and the beans. The illustrations were then used as brand elements, and I proceeded to layout them into varying materials such as packaging and etc.

Consumer-focused
Communications

I began my career as an advertising creative, developing ad campaigns and communication materials for corporate and consumer brands. I worked on TVCs, OOH, websites, and social media campaigns, often leading projects from concept to execution.

My work in digital platforms included social media and website launches. Along the way, I’ve contributed to projects that have been recognized in industry awards, highlighting creativity and innovation in digital and brand communications.

During my time in advertising, I often worked on digital platforms, handling campaigns launched on social media, such as Facebook and Instagram, as well as website launches.

I was awarded Bronze at the 4As Philippines’ CreativeFest Kidlat Awards 2018 for Best Art Direction in the Digital Category for “Alaska Kitchen Do It!” during my time in advertising. This mobile microsite, the first to target starter cooks in the country, made cooking feel less like a chore and more accessible to aspiring home cooks.

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